Archive for December, 2014

The Mad Men Tie Gets Festive: Cerruti Designs from the Holiday 1960 Collection

Tuesday, December 23rd, 2014

Nothing makes my heart sing louder than a beautifully jacquard-woven necktie, whether it be a jazzy pre-WWII damask or an MCM skinny with heraldic designs. Recently I was fortunate enough to acquire swatch books with woven tie silk samples from the late 1920s and the early 1960s, and though I plan to share the contents in their entirety here over the coming months, since the more recent one—from Nino Cerruti’s early days—features some fabulous holiday designs, I’ll start with those.

In 1950, the 20-year-old Cerruti became head of his family’s textile factory (founded in the 1880s) upon his father’s sudden death. More on Cerruti’s bio to follow in subsequent posts; for today, what’s important to know is that the tie designs he created in 1960, either for his own company (presumably to be sold with his “Hitman” label) or for other companies such as Charvet and Damon, appear to have been manufactured by a Swiss textile concern, Naef Freres. I haven’t been able to find out exactly what the relationship was between Cerruti and Naef Freres  (which seems to have had a satellite in upstate New York), but I do know that Lanificio Cerruti was at that point just what its name indicates—a woolen mill, so tie silks needed to be made elsewhere. Cerruti established a knitwear factory in Scotland in 1961, but I don’t know whether he also owned or just subcontracted work from Naef Freres, which  goes back at least to the 19th century.

Without further ado, in any event, let me present the designs from Cerruti’s Holiday 1960/1 collection. Here is the book itself:

I was surprised to see how many of the designs were produced for legendary haberdasher Charvet. Unsurprisingly, they were tres elegant. The first is called “The Ring”: